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Chinese milk tea brands win over young consumers around the world_我的网站

一 |     (ECNS) -- Chinese modern tea brands such as Mixue Ice Cream & Tea and CHAGEE are rapidly expanding overseas and gaining popularity among young consumers around the world. From Southeast and Central Asia to the Americas, long queues outside Chinese tea shops are becoming an increasingly common sight.    Mixue Ice Cream & Tea now operates more than 4,500 stores across 16 countries. The brand recently opened its first store in São Paulo, Brazil, after entering the U.S. and Mexican markets. In Kyrgyzstan, its affordable ice cream and fresh lemonade have proved particularly popular, with local customers accounting for 95% of sales. Localization has been key to Mixue’s overseas growth. In Cambodia, for example, the company uses locally sourced dragon fruit and passion fruit to cater to local tastes while developing regional supply chains.    Meanwhile, CHAGEE has opened more than 370 stores overseas, including over 220 in Malaysia. The brand incorporates elements of traditional Chinese culture into its modern packaging and store designs, drawing inspiration from traditional embroidery and Chinese opera. Combined with prominent locations in major shopping malls, this distinctive cultural identity has helped Chinese milk tea become an increasingly fashionable choice among young consumers overseas.    (By Intern Lin Qiaochu, Zhang Dongfang)                    。    这份报告基于亚马逊的内部研究文件、幻灯片和电子表格做出，其称工人选择离开的可能性是两倍，而不是因为他们被裁员或解雇。报告还指出，这个问题在整个公司普遍存在，而不仅仅是仓库工人；从初级职位一直到副总裁，该公司10个级别的员工中，最低的自然减员率几乎为70%，最高的则达到惊人的81.3%。该报告没有具体说明哪一类员工的减员率最高，但众所周知，亚马逊的仓库和其他履行设施的流动率高于行业的其他地方。根据《纽约时报》的报道，该公司每周约有3%的小时工离职，Recode获得的泄露的内部备忘录显示，该公司担心在未来几年内愿意为其工作的人真的会用尽。然而尽管一些亚马逊的仓库工人已经非常明显地说明了为什么人们不一定想留在这些岗位上，但Engadget指出，由于“发展和晋升”的问题或以其他方式在亚马逊推进他们的职业生涯，管理人员也正在离开。根据该报告引用的文件，其中一些问题可能归咎于公司提供的培训项目，据说这些项目对在亚马逊的晋升非常重要，但似乎是以一种无组织和潜在浪费的方式运行。亚马逊没有立即回应The Verge对Engadget报道的评论请求。虽然亚马逊似乎肯定有人员离职的问题，但它还面临着对其如何管理裁员的批评。去年，有报道指出，亚马逊的目标是过滤掉6%的底层员工，而且它不一定让那些有可能失去工作的员工知道以便他们能够积极努力提高自己的业绩。过去，还有人担心自动化在该公司跟踪仓库员工业绩的过程中的作用，如果他们达不到公司的严格标准则就会被解雇。

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